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How much will Microsoft-Yahoo marriage change cyberspace?

Microsoft on Friday courted Yahoo with a 44.6-billion-U.S.-dollar merger offer, or 31 dollars per share.

It came after almost a year of debate and the realization that neither firm can take on the giant that is Google. Assuming the merger goes ahead, the Microsoft-Yahoo marriage looks far from being a bed of roses capable of taking on Google and reshaping cyberspace.

The online advertising market that Microsoft has been pursuing for years is one of the key goals of the takeover. In his letter to Yahoo’s board of directors, Microsoft CEO Steve Ballmer touted “significant benefits of scale in advertising platform economics” as one of the key advantages of the acquisition.

Currently, Google is widely seen to be the technology and market leader in online advertising. According to estimates by Market space Advisory, a U.S. strategy consulting firm, 42 percent of online advertising business is dominated by Google while Microsoft, Yahoo, and Time Warner’s AOL combined have about the same percentage of the market.

Source: Xinhua News

Emerging Technology Promises to Bridge Web, Desktop

Nasdaq Stock Market Inc. and the American Cancer Society Inc. are looking to Adobe Integrated Runtime technology to take some of their rich Internet applications to the desktop.

The new AIR technology from San Jose-based Adobe Systems Inc. is among several emerging products that promise to let companies run Web applications built using various AJAX tools on desktop systems. AIR is slated to ship next month, according to Adobe.

Nasdaq and the American Cancer Society are among several large organizations eyeing the Adobe runtime technology as a way to bridge the traditional gap between Web and desktop applications.  Claude Courbois, associate vice president of data product development at Nasdaq, said that he has long been searching for tools to help the stock market’s analysts and brokerage customers comply with stringent U.S. Securities and Exchange Commission rules much faster.

For example, one of the SEC rules requires that brokerages provide a tool that can quickly re-create market conditions to prove to customers that they received the best price available for a stock. But traditional development technology isn’t capable of building such a tool, Courbois noted.

Today, Nasdaq analysts spend hours using statistical software from SAS Institute Inc. on the desktop to re-create market conditions when necessary.

Source: Computerworld.com

Google seems to have lost a little ground in the search market

Today I was reading the Search Engine market news and was surprised by the big news. Yes it is true, Google’s market share dropped from 57.7% in November to 56.3% last month. Microsoft moved from 12% to 13.3% over the same period.

Now the question is how MSN benfitted from google’s loss. Microsoft has been offering video games and other merchandise to get consumers to use its online products, so there is a good chance the the shift is temporary.

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Best Techniques to Get More Comments on Your Blog

Many new bloggers might be wondering how others manage to get so many comments on their blogs. There are certain factors that contribute to it. As we all know almost 90% of internet users just read or observe with 9% of the users contributing “a little” and the remaining 01% contribute actively. With that figures we now know that most probably only 1% of our visitors are likely to contribute.

I have done a bit of a research about the issue and found out the following techniques which can bring you surprising results if applied correctly and carefully.

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Looks like Google’s 2008 1st quarter PR updates has begun!

It looks like google’s 2008  1st quarter updates has started ealier today. I am seeing changes in some of the datacenters for some of my own sites. Changes are visible on DC 72.14.25x.  The topic has been discussed in various webmaster forum inlcuding Digital Point Community Forum.

Popular pagerank checking tool Digpagerank (http://www.digpagerank.com) is showing the updated page rank for some fo the DCs.

Having issues with Live Search indexing sites properly?

Many webmasters, and SEO experts will agree that getting a site fully indexed in MSN Live Search is not a easy task. Webmasters have issues with Live Search indexing sites properly. I personally find it pretty embrassing at times. Finally we have a clue of what is going on from Jeremiah Andrick, product manager for MSN Live.

In a lengthy interview with Web Pro News, he outlined possible reasons for indexing issues. Jeremiah said most indexing issues fall into one of three categories:

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AdSense Referral says goodbye to publishers outside of North America, Latin America, and Japan.

You will find it hard to believe but, it is true! Google is removing AdSense referrals for users outside of North America, Latin America, and Japan. Google found out that AdSense referrals in these regions does not perform very well. In a written statement google stated:

For publishers not located in any of the three regions detailed above, we’ll soon be retiring referrals promoting AdSense. We’ve found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the ‘Referrals’ section of your AdSense Setup tab.

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Wikia Search has officially launched!

As I have mentioned in my previous post, Wikia Search is now live at http://alpha.search.wikia.com/. The Wikia Search project, which is now live, officially launched in alpha form on Monday 7 January following a brief private testing period.

I tested the search results with some popular keywords and the results were far from impressive.

Anyone is able to discuss and rank search results, write and edit Mini Articles and more bringing the company claims more transparency into the search engine process.

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