Archive for the ‘Google’ Category

Adsense changes its Terms and Conditions again!

It is a practice obviusly every compnay/business does every now and then. Google has changed its terms and conditions recently.

This time around, most of the changes to the Terms and Conditions fall into two broad categories: 1) future products and features and 2) privacy requirements. Specifically, one of the main changes is that the terms anticipate future products that may become available in other advertising formats and mediums, for example Gadget Ads. As we look forward to monetizing more online and offline content, we’ve re-worded some portions of the terms to make them applicable across a broader array of media and formats — anticipating, for example, that future products may be priced, paid, or managed differently than current ones.

We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.

Google AdSense now allows us to change Payee Name

I have never known this before. This certainly is a great news for thousands of Adsense publishers. Google AdSense now allows you to change payee name. The process is very simple. All you need to do is to fill payee name change form provided google and submit. Once reviewd you will be sent a confirmation.

Google News Offers Local News : Enter Zip Code & Town Name

Google News is expanding its news sections beyond election coverage and recommended reading with a Local News area which serves targeted news stories based upon the geolocation of Google users. Once a user is logged into their Google Account, they can enter their zip code in Google News to be served local coverage customized for their area.

Some bloggers have already reported about irrelevent search results. Since, it is the beginning we understand there is alwyas going to be room for imrpovement.

Google seems to have lost a little ground in the search market

Today I was reading the Search Engine market news and was surprised by the big news. Yes it is true, Google’s market share dropped from 57.7% in November to 56.3% last month. Microsoft moved from 12% to 13.3% over the same period.

Now the question is how MSN benfitted from google’s loss. Microsoft has been offering video games and other merchandise to get consumers to use its online products, so there is a good chance the the shift is temporary.

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Looks like Google’s 2008 1st quarter PR updates has begun!

It looks like google’s 2008  1st quarter updates has started ealier today. I am seeing changes in some of the datacenters for some of my own sites. Changes are visible on DC 72.14.25x.  The topic has been discussed in various webmaster forum inlcuding Digital Point Community Forum.

Popular pagerank checking tool Digpagerank (http://www.digpagerank.com) is showing the updated page rank for some fo the DCs.

AdSense Referral says goodbye to publishers outside of North America, Latin America, and Japan.

You will find it hard to believe but, it is true! Google is removing AdSense referrals for users outside of North America, Latin America, and Japan. Google found out that AdSense referrals in these regions does not perform very well. In a written statement google stated:

For publishers not located in any of the three regions detailed above, we’ll soon be retiring referrals promoting AdSense. We’ve found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the ‘Referrals’ section of your AdSense Setup tab.

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Google Analytics Adds Graphing, E-Commerce

More ways to play with the data in Google Analytics means the detail-obsessive types have access to multi-point data graphing. The feature provides webmasters with a way to compare a couple of metrics and see where they stand.

“For example, you might want to see how your AdWords traffic compares with your site average or how one conversion goal compares to another over time,” Alden DeSoto wrote at the Google Analytics blog.

There’s also a new page tag in down, as Google wipes away the final remnant of the old Urchin name. Ga.js allows for more readable tracking of e-commerce transactions.

The new ga.js doesn’t play nicely with the old urchin.js tags, so websites can’t use both on the same page. It’s ‘either or’ and the enhanced e-commerce features of ga.js probably make it the more desirable one to use.

As a sidenote, Google added six more languages to those they support for Analytics. Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal) now have a home among the 25 languages in the product.

Source: Web Pro News

Current Google SERP changes

Google SERP has been shaky ever since last week. SERP changes are noted in all major niches. I do beleive google is currently dumping tons of pages from its index to get rid of many spammy sites. Suprisingly this time many well established sites were dropped from SERPs. Many establsihed sites are not visible for their own compnay names.

SERP changes are quiet usual and it has to be also however, what we are seeing currently is a “major” change. I hope it all gets back to normal soon.